Amazon trademark lawyer: your agent for brand registry

Brand registration poses as a crucial step for many businesses worldwide and there are many good reasons for trademark registration through trademark offices such as the EUIPO or DPMA: 

•  Consumers can distinguish goods bearing the trademark from those of other companies.
• Trademarks create consumer trust
• trademark protection can be extended to further countries or territories
•  Others may be stopped from using the same or similar trademarks.
• The trademark can prevent the registration of the same or similar trademarks by other companies. others can have the use of an identical or similar trademark prohibited by court order.

These protections and rights work for most marketplaces. However, there are good reasons to additionally register the trademark with Amazon Brand Registry.

Once you have filed or registered your trademark with your lawyer, you can enroll your trademark in Amazon Brand Registry. You’ll then have easier control over your products, how their listings are represented and as a result, how your brand is perceived.

A common problem for sellers without an Amazon trademark is found in counterfeit products or fakes. Having enrolled your trademark in Amazon Brand Registry, Amazon provides various tools to enhance trademark protection. With Amazon's tools, products that infringe trademark rights on Amazon Marketplace can be reported and infringing offers can be deleted.

The Amazon Brand Registry comes with additional benefits besides IP and brand protection.

Much like a trademark registration, the Amazon Brand Registry can cover different types of marks. Word marks as well as word/figurative marks fall under the protection of your Amazon trademark. 

In terms of product categories or specific items, the Amazon trademark doesn’t cover all groups. Not included in the Amazon trademark are most collectables or data carriers – most notably:

• Books
• Videos
• Music recordings

Most other categories can be enrolled with Amazon Brand Registry. Examples of commonly covered items or classes are clothing- or accessory-items, electronics, personal care products or outdoor equipment.

The greatest and most obvious advantage of the Amazon Brand Registry is its enhanced brand search, protection and enforcement tools. Setting up your trademark with your lawyer and enroll it in Amazon Brand Registry allows you to benefit from

• reporting tools for searching and reporting trademark violations and submit these to Amazon to have infringing listings deleted from Amazon

In addition to that Amazon provides further programs for enrolled brands that enhance brand protection:

• ”Transparancy” allows trademark owners to apply for unique 2D-barcodes which identify units as authentic
• ”Project Zero” removes counterfeit listings immediately without contacting Amazon
• Amazon’s own Conterfeit Crimes Unit

However, registered Amazon Brands receive even more benefits. Amazon has further programs that go beyond brand protection. Enrolled brands enjoy eligibility of activating additional Amazon selling tools like

• With “A+ Content” tool you can add more information to your products like enhanced images, product comparison charts etc.
• Access to Sponsored Brands Ads
• The opportunity to open a brand store
• Greater brand customization and advanced brand analytic and experiment tool

Call us on + 49 69 91 50 76-0 or send us a message using our contact form. We will contact you immediately.